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Makeup Trial: More ‘Oohs & Ahhs’ Fewer ‘Ewws’

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By: TOM BRANNA

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According to a new Perfect365 consumer-focused study on the concerns surrounding cleanliness and the hygiene of lipstick testers, 63% of makeup consumers said they would not use a tester lipstick in a store out of fear of germs and contamination. Study participants insisted that their preferred option to test makeup, specifically lipstick, would be to use a digital platform. Perfect365 conducted the study which included hundreds of Millennials and GenZs following news reports about the clea...

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